You get what you pay for.  We have a pretty standard bid, and we hardly waver from our preferred price when it comes to projects, whether it is real estate SEO or ecommerce marketing.  We think that this help us maintain a higher level of quality, and on the flip side keeps morale up for our writers.  We also think of the long term effect on our business – if we write for you, we want to keep writing for you.  Many other companies are just shelling fast food, hoping you won’t notice that what you’re getting is filler – our desire is to make sure that our work for you is something that is nutritious and delicious.

Writing isn’t easy.  Great novelists have missteps.  Great copywriters don’t necessarily make it on the first try for a new project either.  That’s why we always offer one rewrite free of charge, because it usually only takes an extra draft of tweaks to get it right.  We have respect for the craft, and that’s why we won’t often go into bidding wars.  But ultimately what frustrates us about providers that undercut is that this lowers everyone’s expectations and cheapens the idea of good copy even more.  Now even fewer people believe that a few more cents a word can make a difference – but we still do.

Where we’ve gotten used to buying cycles over the years with clear periods of very little activity, the foreclosures market, REO properties and ever changing real estate landscape has for the time being shattered all of the rules.  Potential property buyers are searching for real estate online more than ever before, and Realtors® understand that SEO copywriting will rank their pages higher and allow for their companies to be found.  It’s not the time to hang out and wait for things to get better – from what we’re seeing, many firms are definitely taking the approach of ‘making their own luck’.

If you’re considering revamping or refreshing your website, think carefully.  Not everyone needs a complete makeover – purchasing a brand new website can be a costly makeover because of the labor that’s involved.  If your website offers the right amount of functionality with an uncomplicated interface, you may just need some updated pages and new articles.  Search engines are designed to capture sites that are being constantly updated with SEO rich copy, so if you’re watching your budget or don’t feel the need for a drastic change, ordering some professional real estate web writing may be the way to go.

Wondering what it’s like to watch the real estate market from a writer’s perspective?  Feel free to contact Word Pistol at any time.

Probably because much like in other situations in life, we think we need to remain general in order ‘not to loose anyone’. Right? WRONG. If you want to attract customers to your website that is, real customers that are browsing for the kind of homes in the neighborhoods that you know, you need to show off your specialist knowledge. Real estate web writing that showcases your sharpest edge, is the kind of real estate web writing that works.

For example: You are a real estate agency that work across a greater region. On your website you can choose to speak to everyone who looks for homes in the entire district that you would potentially cover, or you can decide to speak to those who seek homes in the cities, towns, villages or neighborhoods that YOU KNOW BEST. Usually, the latter kind of real estate web writing will pay greater dividends.

Many buyers do their first general research independently of a real estate professional – i.e., they narrow down their search to their favorite neighborhoods before they get to you. What they need you for is more detailed neighborhood descriptions, insider tips on everything from specific street atmosphere to schools for their children. They need you to put home buying, real estate options and other more specific information into context for them. So, by being more specific in your real estate web writing you are more likely to get their attention.

If you are active in ONE city, look at what districts you do most business in and what kind of homes you have had the most success with. Think location, home type and benefits.

For more tips on real estate web writing, or real estate search engine optimization browse through this blog or contact Word Pistol.

See you around!

The majority of all prospective homebuyers and sellers rely on the internet to find the right real estate professional for their next transaction. When they discover a site with a homepage that is not only user friendly and easy to navigate, but also engage them through interesting and significant real estate content, they stay to learn more and inquire about your services. Find the right balance between substance and style, and you will discover many of your visitors will browse your entire website, and then call or email you for more information on how you can help them realize their real estate dreams. You will also surely see an increase in referrals as your website gains greater respect as a resource for home buying and selling information.

When it comes to search engines, they scan your home page for keyword-relevant HTML content that contain links to the appropriate internal pages on your website. By applying quality real estate content and optimizing the TITLE and META descriptions of your homepage you help search engines find and interpret your website as an authority on home buying and selling.

This is where the great skills of the wordsmiths at Word Pistol come in. Contact us today to learn more about how you can gain the attention of both visitors and search engines.

The truth is that great products matter more than your descriptions, ONLY IF we can assume your customers will find your website in the first place. With so many players applying professional SEO copywriting to their eCommerce marketing strategies, it is hard these days not to do the same. Why?  Because as a business that operates online, the greatest threat to your bottom line is reduced visibility in search engines – and the best way to be visible in search engines is to use quality SEO copywriting across your web surfaces.

The right SEO copywriting will make sure your target audience finds your eCommerce website among the most relevant search results when browsing for the kind of products that you offer. If your company and its website provide the right products, answer their most common questions, and reassure them with your knowledge, they will feel confident enough to buy from you. By using the right keywords inside this writing on your website, your customers will find your specific web pages when they search for products, buying advice and more. When SEO copywriting professionals craft your content, everything on your website will be full of relevant information that immediately speaks to your customer.

The reasons for applying professionally developed SEO copywriting to your online shop are countless. If you start with your eCommerce blog, product descriptions, and product category pages you can soon see incredible results. What we mention here is just an introduction as to how your business can benefit from SEO – keep checking back to this blog for more tips and information, or contact Word Pistol for more details on how you can start today.

Descriptions go a long way for all sorts of industries.  Think about all the work that goes into travel and vacation brochures and websites, all the way to a menu in a fancy restaurant – this is a chance to excite and allure, and good writing will spark the imagination of the reader.  When it comes to choosing a home, Realtors will always make a point about how important choosing the right neighborhood is, so it’s even more disappointing to come to a website that says nothing about the community, surroundings, and lifestyle.  Content that says something is actually the best start of a conversation with a potential client, before they even email or call you for the first time.

Well written SEO neighborhood descriptions also boost confidence in buyers and investors.  Nothing looks more professional than a well-composed narrative that is both informational and vivid for the reader.  While the design of your website may be what catches your eye at first, it is really the content that can separate you from the rest of the pack.  Give your potential clients more with your website by providing things they need from the get-go:  information, expertise, and of course, your shining personality.

To learn more about how you can have SEO neighborhood descriptions applied to your real estate website, contact Word Pistol today. Or, feel free to browse our blog here for more tips and advice for Realtors and other real estate professionals.

Angry Ant Media

Angry Ant Media is a creative agency providing writing and directing services for advertisers, production companies and other clients.

ECommerce Partners

ECommerce Partners specializes in enterprise level ecommerce software solutions that empower some of the country’s most recognized brands by giving them the ability to streamline their businesses, manage product offerings and provide their consumers with unparalleled service on the web.

imFORZA

A Division of The Design People, Inc., imFORZA is focused on providing results driven marketing solutions for business owners who want to increase their exposure, grow their brand and maximize their ROI through online marketing.

Los Angeles Internet Marketing

If you’re a Los Angeles Advertising firm with client sites that aren’t performing, why not give us a call to take a look at how we can turn them into positive assets for them and for your advertising firm. OMNI Marketing, the first name in Los Angeles Internet marketing, SEO Los Angeles, and Social Marketing Services.

Verbie | Business Online Marketing | Strategic Internet Services

Business Online Marketing and Strategic Internet Marketing Services. Performance Based Marketing powered by Bespoke Technology.

WebMetro

With offices in NYC and LA, WebMetro develops innovative Internet marketing solutions that capitalize on new tools and technologies as well as leverage the latest industry trends.

But how do you achieve confidence in a market that is changing quickly and where economic uncertainty seems to make so many buyers cautious? By adding quality real estate marketing articles and blog entries on your website, you have the opportunity to build trust, engage visitors and capture leads.

The first step towards building trust in your expertise and knowledge of your field, the local area and the homes available, is ensuring your website has relevant, quality information on your landing page. Out of all your real estate marketing articles, the content on your landing page (home page or other designated page) is the most important.

Once a visitor to your website is engaged, chances are they will keep reading. It is important to ensure all your content is relevant, not just the first page they arrive to. Build a strong library of area and neighborhood descriptions and make sure your real estate marketing articles go beyond a short paragraph and then links to government statistics – while some buyers enjoy crunching numbers to compare and contrast neighborhoods, most want you to spell it out and communicate in writing the same way you would in person.

Talk about benefits in all of your content. Make sure that it is clear to potential buyers why living in a certain neighborhood is enjoyable. Benefit oriented real estate marketing articles can be crucial to how you relate to your clients in the future, as these pieces of writing illustrate how you understand all aspects of home buying – financial, practical and emotional.

If you are a realtor or broker interested in quality real estate marketing articles, ask your web designer or internet marketing company to contact Word Pistol today. Or, feel free contact us directly for more information on how we can get started together.

1. Choose writers that understand your industry and business. This will save you plenty of time, effort and money since you can dive straight into producing quality content.
2. Choose an SEO copywriting team that understands your target audience. While the best writers may not have written for your industry before, they may be among your target audience and therefore know your products and services incredibly well – making them perfectly suited to craft engaging SEO content for your website.
3. Choose writers that can write in your voice. Your business and your website is your brand, so make sure that the SEO copywriting team you choose have written previous material that you can identify with. This way you feel confident they can write in a way that translates with your own tone of voice.
4. Choose a team where at least one copywriter that can craft excellent SEO copy. If you want your content to empower you in search engines, you need a writer who can weave in relevant keywords and terms into your pages, articles and blogs – in a way that makes perfect sense within the information you are providing. The best SEO copy does not seem like SEO copy – it reads like any other content.
5. Choose an SEO copywriting team that understands the relevance of a call to action. You need writers who can encourage visitors to take action, so that after they read your content they proceed to make contact with you or even buy your products or services.

Apart from these tips, a good rule is to choose a writing team you can communicate well with. A good relationship is always key to great results.

The key to building a long-term online presence is substance. If your website offers visitors tangible value, they will return. At Word Pistol, our writers know how to transform your website into your target audience’s primary information source. Their in-depth research and close collaboration with you ensures all the information on your website offers visitors value – information that is relevant, engaging and current. In addition, the writers at Word Pistol tailor the information to suit online searches so your website gains visibility in search engines in a natural, organic way. This kind of enduring visibility can only be achieved through the right kind of SEO copywriting.

Secondly, great SEO copywriting ensures that your business earns respect in the online universe. By applying a wide range of relevant content to your website, we make your website an authority within your industry and the search engines will see proof that you are the best resource for the very terms that most people look for.

Whether you are considering adding professional SEO website writing and SEO articles to your site or launching your very own blog, talk to Word Pistol today. We have a wide range of dynamic SEO content solutions, and cannot wait to share them with you.